L.V.C.V.A. "What Happens Here Stays Here"

Las Vegas Convention Visitor's Authority (LVCVA) is one of the most recognizable brands in the country. The line, "What happens here, stays here" is entrenched in the American psyche. It's a license to let your wild side run free and in 18 months my partner and I produced 3 TV spots for a level of productivity that was unmatched by any other creative team in the agency. Most recently "Reason" won a 2010 Gold Addy for Television.

Verizon Wireless Radio

Verizon Wireless radio spots. I had a lot of fun with these and I love doing radio. These are just a few of the radio spots I produced while at Erwin Penland. Being able to produce the number of radio spots I did gave me the opportunity to strengthen my ability to communicate with the talent so they were able to see what I had in mind for each spot. I also became very efficient at seeing my vision through until the end, making sure every detail had been considered and worked to strengthen the piece.

Intellivision Video Games

Intellivision's 25 old school video games in one controller. These are the classic games that were fun when we were kids and still are. Low on bits but still loaded with the same thrills you remember. The graphics may have improved over the years but these games can still hold their own.

Rio Hotel and Casino

To set the Rio Hotel and Casino apart we looked to the culture in Rio de Janeiro and found its people and their way of life to be very spiritual. With that in mind, we played up the mysterious forces at work that provoke one's wide side. The campaign then becomes your own tarot card reading of what the future holds for you at the Rio.

Rio Website

Brylcreem Hair Care Products

The challenge was to take an older, out of date hair styling product and make it more relevant to today. The idea here then becomes, put in the effort and girls will notice you. Without Brylcreem a lot of smart, witty and thoughtful guys are going unnoticed. You're a catch, Brylcreem makes sure you look like one.

McFadden's Irish Pub

Mcfadden's Irish Pub in the Rio Hotel and Casino is a Vegas bar without all the trappings of Las Vegas. It's not pretentious and you're not judged at the door. You don't have to wait in line to get in and the drinks are reasonably priced. It's not trying to be trendy and instead, sticks to its Irish heritage.

Hyster Lift Trucks

Research revealed that Hyster lift trucks were no longer revered as the dependable, trust-worthy workhorses they once were. To make things right, Hyster engineers went back to the drawing board to create the gritty, no-quit machines the brand was built on more than 80 years prior. The "BRING IT" campaign was launched to make industry professionals take notice; Hyster trucks once again had their swagger back.

CCM Hockey Equipment

CCM is one of the oldest hockey equipment manufacturers. Founded in Canada in the early twentieth century they don't make fancy shoes or trendy workout apparel. Much like Canada itself, they are all about hockey.

Jason's Resume