Hyster Lift Trucks

Research revealed that Hyster lift trucks were no longer revered as the dependable, trust-worthy workhorses they once were. To make things right, Hyster engineers went back to the drawing board to create the gritty, no-quit machines the brand was built on more than 80 years prior. The "BRING IT" campaign was launched to make industry professionals take notice; Hyster trucks once again had their swagger back.